



No. Team-building tries to create trust in one afternoon, and it fades by the next hard week, because trust was never built in big moments. This teaches the small behaviors people repeat in real work: being reliable when it is ordinary, closing the loop when it is inconvenient, and repairing it when it breaks. The session is where the practice starts. The 30 days after it are where trust is actually earned.
It is a set of small, repeatable moves for the ordinary moments where trust is made or lost. Show up: be present and reliable in the everyday interactions, not just the big ones. Keep your word: close the loop on what you committed to, especially when it is inconvenient. Make it right: when trust breaks, repair it with a real return, not a one-time apology. It runs in every direction, with a peer, a direct report, or your own manager. The point is not to talk about trust. It is to do the things that earn it.
Earned Trust is $1,499 on the Practitioner plan. You get all 17 assets across the four phases: ALIGN (buy-in and promotion), PREPARE (facilitator readiness), FACILITATE (the script and deck), and INTEGRATE (a 30-day reinforcement system with a workbook, manager guide, emails, assessment, tracker, certificate, and impact summary). Run the session with every team, every quarter, with no per-use fee. Build it once and it is yours.
No. Earned Trust is a trust-building practice. It focuses on everyday behaviors that make people safe to rely on each other: showing up, keeping your word, and making it right when you don’t. Inclusion is part of it, because trust that only some people get isn’t trust, but it’s one thread, not the headline. Teams use it whenever work has slowed down because people have stopped counting on each other.